More than football media.
Dugout AI Ltd is a UK football media, technology, digital publishing and creative services company, founded by Mike McCaffrey, the voice behind Dugout Diaries.
Coverage for the clubs the national media ignores.
Shows, podcasts and a weekly magazine.
AI products built for the game.
Exposure and opportunity for clubs and business.
Why we exist
Sussex non-league football is full of stories, characters and ambition, and very little of it gets professional coverage. Dugout AI was created to change that: to give clubs proper, independent media coverage, help them gain exposure and commercial opportunities, and use artificial intelligence to build new football products.
What we do
- Broadcasting: the SNLF Show, the IBB10 Show and Dugout Diaries.
- Publishing: Dugout News, the voice of Sussex non-league football, plus the Saturday and Matchday Supplements.
- Technology: Dougie AI, the InTheDugout app and Dugout Data Hub.
- Products: Dugout 90, the non-league matchday can.
- Services: websites with SEPMEDIA, AI creative and media, and Dugout Drone aerial filming.
Our ambition
To become a leading independent football media and technology network, built from the grassroots up.
How we work
We're independent: partners and sponsors don't get editorial control. And we're straight about what's ready. Anything still being built is labelled as in development.
- Company
- Dugout AI Ltd
- Company no.
- 16821108
- Address
- 2nd Floor College House, 17 King Edwards Road, Ruislip, London, HA4 7AE
- Founder
- Mike McCaffrey
People
Mike founded Dugout AI to give Sussex non-league football the coverage it deserves, bringing a background in global sales and sports media to grassroots football.
