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About Dugout AIAbout Dugout AIFootball. Media. Technology. Community.♥Giving backThe clubs, leagues and causes we sponsor.Our founderMike McCaffrey and the Dugout AI story.
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Our ProductsDugout 90The non-league matchday can.Dougie AIOur AI football personality.InTheDugoutThe app: on iPhone and Android.Dugout Data HubAnalysis, results and fixtures for Sussex non-league.♫Dugout MusicOur music creation brand. Coming soon.
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The non-league matchday can

Made for matchday.

Dugout 90 (say it Dug Out Ninety) is Dugout AI's own football-linked drinks brand: the non-league matchday can. It's also the proud sponsor of Dugout Diaries.

Available now
Wholesale and distribution →Buy cases at dugout90.com ↗
Dugout 90 cans
Available now

Buy by the case

Cases are on sale now at dugout90.com.

Shop now ↗
Trade

Wholesale and distribution

Clubhouses, retailers and distributors: let's talk about stocking Dugout 90.

Enquire →
Collaborations

Football partnerships

Matchday activations, club collaborations and promotional campaigns.

Talk to us →

Pronounced "Dug Out Ninety" in all video and audio.

Product specifications and prices are published on dugout90.com.

Buy by the case

Cases of Dugout 90 are available now from dugout90.com.

Stock it at your ground

Clubhouses, tea bars, shops and distributors: talk to us about wholesale and distribution.

Collaborate with us

We're open to football collaborations, matchday activations and club partnerships.

At a glance

Available nowPlanned / in development
  • Cases available online

    Order cases at dugout90.com.

  • Wholesale and distribution

    Stockist and distributor enquiries welcome.

  • Club collaborations

    Matchday activations and club partnerships.

  • Shop on dugout-ai.com

    Buy Dugout 90 directly through this website.

    Planned
Dugout 90

Wholesale and distribution.

Clubs, retailers and distributors: tell us what you are looking for and where.

Wholesale and distribution