Straight talk from the dugout.
Dugout Diaries is the founder-led editorial voice of the Dugout AI network: opinion, interviews, stories and behind-the-scenes access from Sussex non-league football, led by Mike McCaffrey.
Columns, interviews and stories
The next diary entry is on its way
Opinion columns, interviews and behind-the-scenes stories are published here and on our channels.
Mike McCaffrey
Mike McCaffrey is the founder of Dugout AI and the voice behind Dugout Diaries: an independent football media entrepreneur building a network that gives grassroots football the coverage, exposure and opportunities it deserves.
Read Mike's story →Independent, always
Sponsors and partners don't buy silence. If something needs saying about a club, a league or a decision, Dugout Diaries will say it, whoever's paying the bills.
Interviews that travel
We film long-form conversations with the people in the game, then cut them into short clips for Instagram, TikTok and YouTube.
Behind the scenes
The grounds, the volunteers, the tea huts and the dressing rooms: the parts of non-league football that make it what it is.
At a glance
-
Interviews
Long-form conversations with the people in the game.
-
Opinion and columns
Independent commentary, no fence-sitting.
-
Short-form reels
The best moments cut for social.
-
Behind the scenes
The real non-league matchday.
Pitch a story.
Story tip, interview request or right of reply? Get in touch with Dugout Diaries.
