Dugout AI
THE SNLF SHOW · WEDNESDAYS 8PM · LIVE ON YOUTUBE @DUGOUTAITHE IBB10 SHOW · SUNDAYS 8PM · LIVE ON YOUTUBE @DUGOUTAIDUGOUT NEWS · THE VOICE OF SUSSEX NON-LEAGUE FOOTBALL · EVERY SUNDAYBEST NON-LEAGUE PODCAST 2026 · NON LEAGUE BIBLEINTHEDUGOUT · FREE ON IPHONE AND ANDROID
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About Dugout AIAbout Dugout AIFootball. Media. Technology. Community.♥Giving backThe clubs, leagues and causes we sponsor.Our founderMike McCaffrey and the Dugout AI story.
Our ShowsThe SNLF ShowThe Sussex Non-League Football Show.The IBB10 ShowSundays, 8pm, live on YouTube.Dugout DiariesFounder-led opinion and interviews.
Dugout News
Our ProductsDugout 90The non-league matchday can.Dougie AIOur AI football personality.InTheDugoutThe app: on iPhone and Android.Dugout Data HubAnalysis, results and fixtures for Sussex non-league.♫Dugout MusicOur music creation brand. Coming soon.
Our ServicesWebsites with SEPMEDIAWebsites and digital experiences.AIAI creative and mediaVideo, graphics, publishing, podcasts.Dugout DroneAerial filming of grounds and venues.£Sponsorship and advertisingPut your brand in front of non-league.
Our PartnersPulse WaterPlatinum partner. Free site assessment.JomaSportswear partner.SEPMEDIADesign and drone partner.Sussex Print & DesignPrint partner. Pitchside boards.
Media HubWork With UsContact Commercial enquiry

Follow Dugout AI

AI creative and media services

Content that moves at matchday speed.

We combine AI-assisted production with traditional media skills to create content for clubs, brands and businesses: fast, on-brand and built for the platforms your audience actually uses.

Available now

Made with the tools we use every week

The same workflows that run our own shows and publications are available for your organisation.

How we use AI

AI speeds up production, from scripting and graphics to narration and editing. A person signs off everything before it goes out.

What we offer

  • AI-assisted content production

    Faster turnaround without cutting corners.

  • Promotional videos

    Launches, sponsors, matchday hype and reels.

  • Broadcast graphics

    Tables, line-ups, lower-thirds and show packages.

  • Digital publishing

    Magazines, supplements and match-day PDFs.

  • Social media content

    Clips, carousels and captions for every platform.

  • Podcast production

    Recording, editing and publishing.

  • Creative marketing

    Campaign ideas that get noticed.

Portfolio

Recent work

Portfolio coming soon

Approved examples of our work will be shown here. Ask us for examples relevant to your project.

AI Creative & Media

Request a quote.

Tell us what you need to make and when. We will come back with ideas and a quote.

Request a quote