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About Dugout AIAbout Dugout AIFootball. Media. Technology. Community.♥Giving backThe clubs, leagues and causes we sponsor.Our founderMike McCaffrey and the Dugout AI story.
Our ShowsThe SNLF ShowThe Sussex Non-League Football Show.The IBB10 ShowSundays, 8pm, live on YouTube.Dugout DiariesFounder-led opinion and interviews.
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Our ProductsDugout 90The non-league matchday can.Dougie AIOur AI football personality.InTheDugoutThe app: on iPhone and Android.Dugout Data HubAnalysis, results and fixtures for Sussex non-league.♫Dugout MusicOur music creation brand. Coming soon.
Our ServicesWebsites with SEPMEDIAWebsites and digital experiences.AIAI creative and mediaVideo, graphics, publishing, podcasts.Dugout DroneAerial filming of grounds and venues.£Sponsorship and advertisingPut your brand in front of non-league.
Our PartnersPulse WaterPlatinum partner. Free site assessment.JomaSportswear partner.SEPMEDIADesign and drone partner.Sussex Print & DesignPrint partner. Pitchside boards.
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Media hub

Everything Dugout AI.

Episodes, magazines, articles and galleries from across the network.

Videos

The IBB10 Show11 Oct 2026

IBB10 Show LIVE With Jack Staley Westfield FC

Dugout AI8 Oct 2026

Shoreham FC Announce Alex Laing as 1st Team Manager Dugout AI had the exclusive first interview

Dugout News

Cover of The Tuesday Supplement

The Tuesday Supplement

20 Oct 2026
Cover of Dugout News, Issue 11

Dugout News, Issue 11

18 Oct 2026
Cover of The Saturday Supplement

The Saturday Supplement

17 Oct 2026
Cover of Dugout News, Issue 10

Dugout News, Issue 10

11 Oct 2026

Articles

Announcement
Announcement

Pulse Water: our platinum partner

Pulse Water backs Dugout AI as platinum partner, with a free site assessment for anyone who quotes DUGOUT.

22 Oct 2026 · Dugout AI
Announcement
Announcement

Joma joins Dugout AI as Sportswear Partner

Sportswear brand Joma is the official Sportswear Partner of Dugout AI.

22 Oct 2026 · Dugout AI
Announcement
Announcement

SEPMEDIA named Dugout AI design & drone partner

SEPMEDIA joins Dugout AI as design and drone partner, powering our website development services and Dugout Drone aerial filming.

22 Oct 2026 · Dugout AI