Dugout AI
THE SNLF SHOW · WEDNESDAYS 8PM · LIVE ON YOUTUBE @DUGOUTAITHE IBB10 SHOW · SUNDAYS 8PM · LIVE ON YOUTUBE @DUGOUTAIDUGOUT NEWS · THE VOICE OF SUSSEX NON-LEAGUE FOOTBALL · EVERY SUNDAYBEST NON-LEAGUE PODCAST 2026 · NON LEAGUE BIBLEINTHEDUGOUT · FREE ON IPHONE AND ANDROID
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About Dugout AIAbout Dugout AIFootball. Media. Technology. Community.♥Giving backThe clubs, leagues and causes we sponsor.Our founderMike McCaffrey and the Dugout AI story.
Our ShowsThe SNLF ShowThe Sussex Non-League Football Show.The IBB10 ShowSundays, 8pm, live on YouTube.Dugout DiariesFounder-led opinion and interviews.
Dugout News
Our ProductsDugout 90The non-league matchday can.Dougie AIOur AI football personality.InTheDugoutThe app: on iPhone and Android.Dugout Data HubAnalysis, results and fixtures for Sussex non-league.♫Dugout MusicOur music creation brand. Coming soon.
Our ServicesWebsites with SEPMEDIAWebsites and digital experiences.AIAI creative and mediaVideo, graphics, publishing, podcasts.Dugout DroneAerial filming of grounds and venues.£Sponsorship and advertisingPut your brand in front of non-league.
Our PartnersPulse WaterPlatinum partner. Free site assessment.JomaSportswear partner.SEPMEDIADesign and drone partner.Sussex Print & DesignPrint partner. Pitchside boards.
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Our products

Products with a football heart.

A drinks brand, an AI personality and new software for clubs and communities.

01 · ProductAvailable now
Dugout 90

The non-league matchday can

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02 · AIIn training
Dougie AI

Dougie AI · the non-league grim reaper

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03 · AppAvailable now
InTheDugout

The InTheDugout app

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04 · DataLive
Dugout Data Hub

Analysis · results · fixtures

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05 · MusicComing soon
Dugout Music

Dugout Music · coming soon

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