Dugout AI
THE SNLF SHOW · WEDNESDAYS 8PM · LIVE ON YOUTUBE @DUGOUTAITHE IBB10 SHOW · SUNDAYS 8PM · LIVE ON YOUTUBE @DUGOUTAIDUGOUT NEWS · THE VOICE OF SUSSEX NON-LEAGUE FOOTBALL · EVERY SUNDAYBEST NON-LEAGUE PODCAST 2026 · NON LEAGUE BIBLEINTHEDUGOUT · FREE ON IPHONE AND ANDROID
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About Dugout AIAbout Dugout AIFootball. Media. Technology. Community.♥Giving backThe clubs, leagues and causes we sponsor.Our founderMike McCaffrey and the Dugout AI story.
Our ShowsThe SNLF ShowThe Sussex Non-League Football Show.The IBB10 ShowSundays, 8pm, live on YouTube.Dugout DiariesFounder-led opinion and interviews.
Dugout News
Our ProductsDugout 90The non-league matchday can.Dougie AIOur AI football personality.InTheDugoutThe app: on iPhone and Android.Dugout Data HubAnalysis, results and fixtures for Sussex non-league.♫Dugout MusicOur music creation brand. Coming soon.
Our ServicesWebsites with SEPMEDIAWebsites and digital experiences.AIAI creative and mediaVideo, graphics, publishing, podcasts.Dugout DroneAerial filming of grounds and venues.£Sponsorship and advertisingPut your brand in front of non-league.
Our PartnersPulse WaterPlatinum partner. Free site assessment.JomaSportswear partner.SEPMEDIADesign and drone partner.Sussex Print & DesignPrint partner. Pitchside boards.
Media HubWork With UsContact Commercial enquiry

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Our shows

Broadcast. Publish. Repeat.

Live shows, podcasts, a weekly digital magazine and founder-led editorial, all focused on Sussex non-league football.

01 · ShowOn air weekly
The SNLF Show

The Sussex Non-League Football Show

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02 · ShowOn air weekly
The IBB10 Show

Sunday nights · 8pm · Live on YouTube

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03 · EditorialOn YouTube
Dugout Diaries

Founder-led · Independent · Opinionated

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04 · PublicationPublished weekly
Dugout News

Digital football publication

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Schedule

On air next

Every Sunday8pm UK
The IBB10 Show, liveThe IBB10 Show · YouTube @dugoutai
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Every Wednesday8pm UK
The SNLF Show, liveThe SNLF Show · YouTube @dugoutai
Watch
Latest episodes

Catch up

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The IBB10 Show11 Oct 2026

IBB10 Show LIVE With Jack Staley Westfield FC

Dugout AI8 Oct 2026

Shoreham FC Announce Alex Laing as 1st Team Manager Dugout AI had the exclusive first interview

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