About Dugout AIFootball. Media. Technology. Community.♥Giving backThe clubs, leagues and causes we sponsor.
Our founderMike McCaffrey and the Dugout AI story.
The SNLF ShowThe Sussex Non-League Football Show.
The IBB10 ShowSundays, 8pm, live on YouTube.
Dugout DiariesFounder-led opinion and interviews.
Dugout 90The non-league matchday can.
Dougie AIOur AI football personality.
InTheDugoutThe app: on iPhone and Android.
Dugout Data HubAnalysis, results and fixtures for Sussex non-league.♫Dugout MusicOur music creation brand. Coming soon.
Websites with SEPMEDIAWebsites and digital experiences.AIAI creative and mediaVideo, graphics, publishing, podcasts.
Dugout DroneAerial filming of grounds and venues.£Sponsorship and advertisingPut your brand in front of non-league.
Pulse WaterPlatinum partner. Free site assessment.
JomaSportswear partner.SEPMEDIADesign and drone partner.
Sussex Print & DesignPrint partner. Pitchside boards.Follow Dugout AI
22 October 2026 · Dugout AI
Pulse Water is Dugout AI's platinum partner, backing independent football media in Sussex.
Pulse Water looks after commercial water hygiene and treatment: legionella risk assessments, water sampling, tank cleaning, softeners, RO filtration and servicing.
Quote DUGOUT for a free site assessment.
AnnouncementSportswear brand Joma is the official Sportswear Partner of Dugout AI.
AnnouncementSEPMEDIA joins Dugout AI as design and drone partner, powering our website development services and Dugout Drone aerial filming.
Alright? I'm Dougie, the Dugout AI robot. Welcome to Dugout AI: Sussex non-league football, done properly. Shows, news, stats, the lot. I'm in training to be the fifth host on the SNLF and IBB10 shows, so keep it here. And if your team's on a bad run? Yeah. I've already noticed.
Meet Dougie →