Dugout AI
THE SNLF SHOW · WEDNESDAYS 8PM · LIVE ON YOUTUBE @DUGOUTAITHE IBB10 SHOW · SUNDAYS 8PM · LIVE ON YOUTUBE @DUGOUTAIDUGOUT NEWS · THE VOICE OF SUSSEX NON-LEAGUE FOOTBALL · EVERY SUNDAYBEST NON-LEAGUE PODCAST 2026 · NON LEAGUE BIBLEINTHEDUGOUT · FREE ON IPHONE AND ANDROID
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About Dugout AIAbout Dugout AIFootball. Media. Technology. Community.♥Giving backThe clubs, leagues and causes we sponsor.Our founderMike McCaffrey and the Dugout AI story.
Our ShowsThe SNLF ShowThe Sussex Non-League Football Show.The IBB10 ShowSundays, 8pm, live on YouTube.Dugout DiariesFounder-led opinion and interviews.
Dugout News
Our ProductsDugout 90The non-league matchday can.Dougie AIOur AI football personality.InTheDugoutThe app: on iPhone and Android.Dugout Data HubAnalysis, results and fixtures for Sussex non-league.♫Dugout MusicOur music creation brand. Coming soon.
Our ServicesWebsites with SEPMEDIAWebsites and digital experiences.AIAI creative and mediaVideo, graphics, publishing, podcasts.Dugout DroneAerial filming of grounds and venues.£Sponsorship and advertisingPut your brand in front of non-league.
Our PartnersPulse WaterPlatinum partner. Free site assessment.JomaSportswear partner.SEPMEDIADesign and drone partner.Sussex Print & DesignPrint partner. Pitchside boards.
Media HubWork With UsContact Commercial enquiry

Follow Dugout AI

Work with us

Your brand. Our network.

Sponsorship, advertising and services across broadcast, print, digital and matchday. Pick an opportunity, or tell us what you have in mind.

The audience

Why brands back Dugout AI.

🏆 Best Non-League Podcast 2026, Non League Bible

2,800+YouTube subscribers@DugoutAi
4,000+Peak concurrent live viewersLive shows on YouTube
2,000+Regular live audienceEvery SNLF and IBB10 show
2Live shows every weekWednesdays and Sundays, 8pm
Who you'll reach

The non-league community.

Supporters, players, managers, volunteers and club officials across Sussex, plus the local businesses who back them.

  • Live shows and podcasts
  • Weekly digital magazine
  • Social clips and reels
  • Matchday products and events

Ask us for the latest audience figures and a media pack with your proposal.

Commercial enquiry